JOMA SPORT S.A. Season_ SS24
Photo Credit_ JOMA SPORT S.A
Project Collaboration_ New Powerful´s Line / Year 2022
Upper Design_ P. Pérez
Head of Design_ F. López
Product Development_ M.Torrijos
New high-end model unisex football cleats. For playing on firm terrains (FG), such as hard natural grass. This is a version intended for providing only high performance in professional football. Recommended for football players with a game technique based on organization and ball control.
Design made of top-quality microfiber, a light material, very resistant and with excellent abrasion. Improving sweat absorption so that the temperature of the foot remains constant at all times and for optimum comfort. Also providing a superior fit thanks to the reinforced SOCK SYSTEM technology, which adjusts to the area resulting in an exceptionally good fit. Incorporating a buttress EXO COUNTER in the heel to protect giving firmness to the area.Injected insole keeping the base smooth over time. New outsole with more rounded studs made of top quality and resistant synthetic material. Optimized adaptation to firm, non-abrasive terrains.
Bruno Munari said: "The artist's dream is to reach the museum, while the designer's dream is to reach the final consumer".
I want to express my sincere thanks to everyone who has made this achievement possible. To all my colleagues in the design, product, and production team who made the completion of this work possible. Reminder of the importance of working together, learning from each other, and pursuing excellence with passion and dedication.
You can purchase the product on the official JOMA SPORT S.A website:
