Hi, I'm Piotrek Pérez!

Bruno Munari said: 'The artist's dream is to reach the museum, while the designer's dream is to reach the market and the final consumer.' My goal is to bridge strategic design, technical engineering, and business vision to bring meaningful products to life. Piotrek Pérez (Jaén, 1980). (GenAI) Industrial Designer by training, multidisciplinary designer by vocation, and publicist by conviction. With 20+ years of international experience, I use design strategically to drive business growth. PhD candidate in Ecodesign at UPV, focused on sustainability. In-house design roles include Joma Sport, Hackett, Pepe Jeans London (AWWG). As Design Coordinator at a Madrid agency, I led projects for IKEA and IE Business School. As a former design studio CEO, I served clients like Spotahome, Trakked.io, FCC, and Bancaja. Lecturer at IED Madrid, Udit and Nebrija. I seek projects valuing technical rigor, innovation, and sustainable solutions. Open to in-house, corporate roles, and freelance consulting projects. Looking Ahead: Open to New Opportunities: Although my core focus over the past nine years has centered on retail, fashion, and footwear, my background in product engineering, Gen AI integration, and strategic design is versatile and allows me to adapt smoothly to new challenges across different industries. My profile is built on three key pillars: - Multisector Corporate Experience: Product leadership, industrial design, fashion, and footwear within multinational companies. - Agency Vision, Brand & Client Engagement: Development of branding, communication, marketing, and advertising design strategies. - Innovation, Teaching & Research: University and postgraduate lecturer, and PhD Researcher in Ecodesign (UPV), integrating sustainability and AI into design processes. I am currently open to new professional opportunities, and I warmly invite you to explore my portfolio to see a selection of my work... Winner of Global Footwear Awards 2023, EEUU. @footwearawards Winner of Two International Social Advertising Awards 2006, SPAIN. @Publifestival

2026
AWWG I AW26 I Marvin´s Line
2026
AWWG I AW 26 I Barefoot´S Line
2026
AWWG I AW26 I Chromer´s line
2024
AWWG I Hackett Sport I AW25
2024
AWWG I AW24 I Chester´s Line
2024
AWWG I AW24 I Winslow´s Line
2026
AWWG I AW26 I Bampton´s Line
2026
AWWG I AW26 I Darren´s Line
2026
AWWG I AW26 I Darren´s Line
2024
AWWG I SS24 I Buster´s Outsole
2023
JOMA I Evolution Cup 23
2022
JOMA I Zara Athleticz
2021
JOMA I Zara Athleticz
2026
JOMA I Thunder´s Line
2022
JOMA I Pádel Branding
2021
JOMA I Outdoor sketches
2021
JOMA I Outdoor Line
2024
JOMA I Powerful CUP SS24
2021
JOMA I Running Fenix II
2021
JOMA I Sketches
2022
JOMA I Casual
2021
JOMA I Sneakers
2021
JOMA I Soccer Sketches
2020
JOMA I Indoor Shoes
2019
JOMA I First Collection
JOMA´S Fall/Winter 2019
2020
JOMA I LNFS Indoor
2022
JOMA I Sketches
2019
MPC I IE Business School
2024
JOMA I Market research
2024
JOMA I Branding Forloz
2012
VAIBA I Publifestival
Client: FCC Fomento de Construcciones y Contratas. Project: Campaign Sols Tres, Einfach drei. City: Benidorm, Spain Year 2006.
2012
VAIBA I Branding
2017
VAIBA I Trakked.io
A look at the new work i did to propel Trakked's #brand to their Next stage in growth! Desde Alemania llega uno de mis últimos proyectos de creación naming y branding.
2018
VAIBA I Spotahome
2012
VAIBA I Style Visión
Client: Style Vision Project: Branding Global and Strategic Marketing City: Benidorm, Spain. Year: 2007
2012
VAIBA I Dzień Dobry
Client: Dzień Dobry. Project: Branfingl, Naming, Advertising City: Chorzów. Poland Year: 2012
2012
VAIBA I Stn Cerámica
project: product design client: Stn Cerámica year: 2007
2012
VAIBA I Fitur Calp
Client: Regidoria de Foment, Calp. Project: Advertising Campaign Fitur 2007 City: Calpe, Costa Blanca, Spain. year: 2007
2017
VAIBA I House Music GmbH
©2017 Piotrek Pérez - Client: Music House Express GmbH Country: Switzerland
2012
VAIBA I MMQ Consulting GmbH
Client: MMQ CONSULTING GmbH. Project: Branding Global, Naming City: Zürich, Switzerland Year: 2008
2012
VAIBA I Expert
client: JPublicidad project: Campaign Expert year: 2006
2017
VAIBA I Do Mar Lounge
A todo el mundo le gusta sentirse distinto, salirse de la manada; ya puede ser a través de su estilo personal, hobbies o del ambiente que le rodea... Este verano pásalo genial en Do Mar! en la playa del Arenal Bol, Costa Blanca. Do Mar "Xiringuito", está lleno de vida, ideas culinarias muy frescas, suculentos cocktails, aperitivos y conexiones emocionales para comerse el verano!.
2012
VAIBA I Peix de Calp
Client: Ajuntament de Calp. Alicante Project: Promotional book "Peix de Calp". Editorial Design City: Calp, Alacant Year: 2006 Detail of design publishing for promotion of the fresh fish in Calpe, Costa Blanca, in Alicante. Part would complement of strategy of communication carried out for the Councillor for environment and fisheries and her Excellency "Diputación provincial of Alicante", Spain.
2012
VAIBA I Siete Males
Client: David Palau Band: Siete Males Project: Cover Packaging Design "A la espera" Mastered: Aurha Studios, Barcelona “A la espera” was recorded in 2009 at David Palau’s “Divertimento” Studios and mastered by Josep Baiges and Marc Blanes at “Aurha” Studios.
2012
VAIBA I Universidad Politécnica de Jaén
project: design competition client: EPS. Jaén Polytechnic University year: 2009
2012
VAIBA I JFH
client: Jfh Servicio de limpieza project: Advertising campaign Zaragoza year: 2008
2012
VAIBA I Miami Latin house
Client: Pino Music Project: Packaging vinyl Photo: Carolina Llopis (La Habana, Cuba) City: Zürich, Switzerland Year: 2006
2012
VAIBA I La Perla Dorada
client: Chintz Home Design project: Strategic Marketing Claim: What's your dream?. La Perla Dorada. Cities: Murcia, Spain. Zeewolde, Holland. year: 2006
2012
VAIBA I ITE Valencia
Client: Ite. Instituto de Tecnología Eléctrica. Project: Annual report. Editorial Design. City: Paterna, Valencia. Year: 2005 Project of graphic design, layout and printing final art. Thanks to the president in 2005 at ITE, Bernardino Casado de Rojas.
2012
VAIBA I Safari Park Vergel
Client: Terra Mítica, Safari Park Vergel. Project: Branding, Web design, Illustration City: Vergel, Spain Year: 2010
2012
VAIBA I Centro Comercial Aitana
client: Galerías Aitana. Calp, Alicante project: New Brand, visual style, retail year: 2005 I repositioned the brand in the midst of great change and helped inspire management and employees to bring the new vision to life. I worked with a dynamic and pragmatic team of managers to plan how to institute the new vision across all levels of staff using the existing training, communications and project infrastructure.
2012
VAIBA I Polibuscador
project: Design competition client: UPV Valencia Polytechnic University year: 2012
2016
UPV I GREFUSA
"Tentempie" is a product design minimalist and functional developed for the catering industry. Having as function the service and deposit of snack. Design made in group with three fellow University.
2014
UPV I ACTIU
Exercise of design furniture and habitat maked in the degree in engineering in industrial design and product development, at the Universitat Politècnica de València.
2014
UPV I HONDA CIVIC
Solidworks Training Exercise at Polytechnic University of Valencia.
2014
UPV I PHILIPS
Project Final "AMFE" of Workshop 3 at University Polytechnic of Valencia. Spain.
2014
UPV I WD
Solidworks Training Exercise at Polytechnic University of Valencia.
2014
UPV I ROCA
Solidworks Training Exercise at Polytechnic University of Valencia.
2014
UPV I PHILIPS
Solidworks Training Exercise at Polytechnic University of Valencia.
2015
UPV I SANTA & COLE
Zyrafa Bars. Collective use product design for symbolic play intended for users from the age of three to six years.
2014
UPV I MICHELIN
Solidworks Training Exercise at Polytechnic University of Valencia.
2016
UPV I COINTRA
With the need comes wit. Produc of design made and manufactured from steel, with 2,5 mm of thick and lacquered in white. Pets protector designed and adapted for digital electrical thermal emitter model Cointra Silver.
2016
UPV I NESPRESSO
If you were at home and we wanted to make the drink. How do we know the recipes and how are we going to find this? VMIX is a bottle with innovative features that makes it easier for the consumer to mix a drink. Allow people to try and share cocktails and mixed beverages in general at prices below those in bars without needing to buy every bottle and once.
2014
UPV I JOHNSON'S
Solidworks Training Exercise at Polytechnic University of Valencia.
2014
UPV I FAMOSA
Solidworks Training Exercise at Polytechnic University of Valencia.
2014
UPV I NIVEA
Solidworks Training Exercise at Polytechnic University of Valencia.
2016
UPV I ACTIU
Lectern is a new multifunctional product, ergonomic, eco-friendly, attractive and stable able to configure the workspace. As a lectern, as support of a tablet, mobile and saves documents in A4 format, thanks to its curved rear slot design.
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